Case Study
Collaborative Success.
We created a powerful and strategic digital marketing tool for American Research Specialty Products. Expanding their reach to global markets with a professional presentation.
OUR ROLE
website strategy | WordPress website
design & development | Website Copywriting
Mission/Challenge
American Research Specialty Products (ARSP) was looking to upgrade its dated and limited information website.
Since they do business globally, they wanted an upgraded online presence. The goal of the project is to have a website that reflects the quality, credibility, and professionalism of their business, specialty products, and service.
Results / Outcome
The redesigned and updated website allows American Research Specialty Products expand their reach to global markets with a solid professional presentation of the company and the business.
Allowing this boutique specialty chemical manufacturer to compete and excel in a variety of ways that their larger global competitors are not able to do.
Project
Details
Details
American Research Specialty Products is a specialty chemical manufacturer that serves the metal working industry. They provide direct manufacture, sales, and service to companies in the cleaning, machining, powder coating, and protecting-of-metal industry.
As we got deeper into the project it became apparent that the project needed to expand to more than originally thought. We seamlessly and efficiently worked together to make it happen.
Project
Goals
Goals
The goal is of the website redesign is to convert visitors to leads or customers. By informing visitors about their products and adding value of downloadable product bulletins. Visitors can find the products they need and contact the business.
The website is intended to also serve as an education, information, and marketing tool for American Research Specialty Products.
The
Results
Results
Created and delivered a powerful and strategic digital marketing tool.
The updated website allows the business to expand its reach to global markets with a solid professional presentation of the company and the business. Thus allowing ARSP to compete and excel in a variety of ways that their larger global competitors are not able to do.
Working collaboratively with ARSP we helped them move from the previously dated, limited information website to a professional, on-brand, functional, and mobile-friendly site that communicates their capabilities.
THE OUTCOME
Website Design/
Features
HOME PAGE VIDEO
To give a lasting first impression with an eye-catching video background in the hero area.
Setting the tone and delivering an engaging visitor experience.
CUSTOM FONTS
Added custom fonts to the website for an industrial look and feel.
UPDATED PRODUCT BULLETINS
That can be downloaded directly from the product pages.
BRAND COLORS AND STYLES
Offering a cohesive and consistent brand experience.
EASY SIMPLE NAVIGATION
Allows visitors to quickly find specific products that can solve their challenges.
CALL-TO-ACTION BUTTONS
Encourages visitors to take action. (conversion)
CLICK-TO-CALL LINKS + SIMPLE SECURE CONTACT FORM
Efficient ways to encourage visitors to contact the business.
SITE MIGRATION
Moved to a new hosting platform that is ideally suited for WordPress websites.
The client has easier access to the site for changes and updates.
CLIENT REVIEW
Collaborative
Success.
“We chose BalesCreative as our creative partner to upgrade our old and dated website. The entire process was a collaborative, enjoyable, and beneficial experience.
Now our business has a stable and professional presence online that genuinely reflects the quality of our company’s products and services.
This is all made possible through Leslie’s creativity and guidance.
We happily continue to work with BalesCreative to keep our website supported and maintained.”